The Last Investment
If your business is failing, on the decline, or needs life to be breathed into it make a final investment with the intention of saving it, and watch what happens. In most cases, businesses fail because people quit, which is fine if it is time to quit. My plea is that you make a final INVESTMENT with the hope of turning things around or ending on the incline, not the decline.
It’s pretty obvious that not everyone is cut out for business or knows how to run a business. I see time and time again that when businesses start to decline, the CEO cuts all expenses… AND investments. There is a difference between an expense and an investment. I challenge you to cut expenses, but go all in on investments with the knowledge that one investment can change your company completely.
If an investment will lead you right on the line of going out of business, but not investing gives you six more months to decline and slowly shut down, take the immediate “risk.” If it fails, you can instantly go on to something new; if it succeeds, then you experience the incline for the next six months. Take the immediate risk. It’s scary, but when you win, nothing feels better.
“Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success” (Robert T. Kiyosaki).
What are the investments you can make? They vary per industry, but if people find out about you via your website, size you up via your website, inspect who you are and what you are about via your website, or compare you with your competitors via your website, then your website is probably a great place to start. If your website converts, then focus on making that final investment on marketing. If you are going to win or lose, do so now; don’t delay the process. Speed wins.
Do you want a new website? Work with a team that cares solely about creating something exceptional that performs and reaches all your goals. Work with OneNine. Thanks for reading this post. I greatly appreciate it. Reach out to me anytime via Email or Roger